Apple completes the acquisition of London startup Musicmetric

Apple is known as the tech giant for a decade now. The company has come so far to keep launching its new products and further expand its product lines. Apple is currently doing a very good business in all of sectors including smartphones, tablets, laptops and notebooks, and music platform.

Apple knows how to carry forward its business. It was not long ago when the company bought Beats Electronics for $3 billion which instantly made the headlines. The company now completes the acquisition of Musicmetric, a London music startup. If you connect the dots, it all make sense as the company’s plans are to revamp and rebrand the already bought Beats Electronics, hence this acquisition of music startup will help the company in doing so. Business Insider reports “The tech giant has bought the company behind music analytics service Musicmetric.” Musicmetric is owned by Semetric.

After the news about acquisition was confirmed, Semetric changed its registered address to 100 New Bridge Street in London, home of Apple Europe Ltd. Gene Daniel Levoff is appointed as the director of Musicmetric. There is no doubt about Apple acquiring smaller companies in order to make user experience better focusing on all of its product lines. This means that the acquisition will open gates for improving company’s music platform and experience.

The company says it never discuss the purpose of acquisitions or any business plans in public, therefore it is still unclear about the plans of this acquisition. However it is believed that in order to renew the strategies to launch Beats Electronics again under the brand name of iTunes, Musicmetric will help the company a lot.

Musicmetric was launched in 2008 and it has been the giant in keeping a proper record of all the music sales downloads, and social network statistics of different artists, albums, and labels. The company says “Musicmetric is turning big data into big opportunities. Whether you're planning your first album launch or a global tour, on the lookout for new talent or after some killer intelligence to help pick your next brand ambassador, the Musicmetric dashboard will quickly and simply tell you all you need to know.”

Musicmetric has also been in partnership with Spotify. Spotify integrated it within its services to merge all of its data with Musicmetric’s profile users. “Spotify has a partnership with Musicmetric to pipe in streaming data for labels to access via the latter’s dashboard,” says Musicmetric.